Latest News

Darryl Konter Joins KEF Media Associates

Award-winning television news veteran Darryl Konter has joined KEF Media Associates as director of media relations.Konter, formerly an executive producer for CNN, will direct the company’s media relations operation.“Darryl brings our clients deep editorial expertise and extensive media contacts throughout the broadcast news industry,” said Kevin Foley, president of KEF Media Associates.

Javier Robles Joins KEF Media Associates

Javier Robles, a native of Miami and a former news and sports producer for Univision and Telemundo, has joined KEF Media Associates.Robles, assistant vice president and director of Spanish-language media relations, will manage and advise KEF clients on all projects involving the Hispanic market.

Javier Robles, nacido en Miami y de gran trayectoria en los medios Hispanos en rubros de noticias y deportes en cadenas como Telemundo y Univision, se ha incorporado a KEF Media Associates.El Sr. Robles aconsejara y guiara a clientes de KEF en sus propuestas y proyectos de habla hispana, incluyendo su emisión de “alertas de noticias” y recorridos satelitales.

James Brams Joins KEF Media Associates

James O. Brams, a well-known Atlanta PR practitioner, has joined KEF Media as manager of sales and marketing, responsible for expanding the company’s client roster.Brams was recently with iCD Media; prior to joining iCD Media, he operated the MDS Atlanta bureau and also was a vice president at PR Newswire in New York.Brams has been a member of the Public Relations Society of America for 25 years, joined the Georgia Chapter-PRSA in 1991 and was awarded its prestigious Dyar Massey Award in 2003.

Coca-Cola Blak: Two Highly Successful B-rolls from KEF Media

KEF Media just completed two very successful B-roll projects for the introduction of Coke Blak.The first B-roll was the announcement of the product itself, its packaging and The Coca-Cola Company’s plans for Coke Blak.The second B-roll was centered around the product launch in supermarkets.Held in New York City’s Times Square and aptly named “Coke Blaks Out Times Square,” the promotion included releasing thousands of black and gold balloons as well as the giveaway of thousands of product samples.The B-rolls were created in conjunction with Heather Krug of Rogers and Cowan, the agency of record for Coke Blak introduction and launch.

Broadcast Outreach Helps Wendy's Overcome Crisis

When Wendy's faced the biggest crisis in the company's history in the spring of 2005 involving a false claim of food contamination, it turned to KEF Media. Through a strategic broadcast plan that included B-roll and live television interviews, more than 473,000,000 people across North America learned of Wendy's diligent efforts to resolve the issue and the company's ultimate vindication in the case.

Florida Tourism & KEF Media Team Up to Invite Visitors Back

Tourism is one of the nation's largest industries in Florida. When hurricanes struck the Sunshine State in 2004, tourism officials retained KEF Media to let the nation know that Florida was open for business and ready to receive visitors. Combined reach of satellite media tours and B-roll topped 10,000,000 viewers.

Coke Zero Reprises Historic "Teach the World" Campaign

The Coca-Cola Company launched the newest addition to its soft drink line up, Coca-Cola Zero, and KEF Media was there. With a variety of B-roll tactics that included an exclusive behind-the-scenes look at the recreation of the world-famous ”Hilltop” ad, 21,000,000 viewers discovered a new way to “chill.”

Cingular Rocks with Introduction of Cell Phone-iPod

Cellular telephone giant Cingular Wireless turned the cellular industry, well, on its ear, and nearly 30,000,000 people were listening. With the help of KEF Media, Cingular announced its newest product, a cell phone that also works as an iPod, generating more than $250,000 in advertising equivalency value.

Upper Deck Gives NFL Fans a Sneak Peek of Top Rookies

When NFL training camps open, fans of the league's 30 teams get their first look at the top rookies thanks to Upper Deck trading cards and KEF Media. Upper Deck stages photo shoots for trading cards. The rookies strike unqiue poses and KEF Media cameras capture the action for B-roll that's distributed to NFL markets and national media. Over the years, hundreds of millions of viewers have gotten a sneak-peek of the young players' first taste of true stardom.

Tim McGraw Encourages Music Lovers to Give Blood

In an incredibly successful KEF Media satellite media tour, country music superstar Tim McGraw joined forces with The American Red Cross and State Farm Insurance through the Neighbors Give Life Campaign to promote blood donations. Within a few hours, the musician completed more than 20 interviews that reached 16,000,000 viewers.

NASCAR Star Tony Stewart Helps Home Depot Go KaBoom!

One of NASCAR's top drivers, Tony Stewart, joined with his sponsor, The Home Depot, and KaBoom!, a non-profit organization, to announce the “Racing to Play” program, and KEF Media was there from the announcement throughout the 10-city playground build-outs. Through a 42-interview satellite and radio media tour, Stewart told nearly 23 million viewers about the initiative.