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KEF Media Hosts Desperate Housewives' Marcia Cross SMT

ATLANTA, May 24, 2006 – Marcia Cross, who plays Bree Van De Kamp on ABC’s hit series Desperate Housewives, conducted a satellite media tour from the recently completed studios at KEF Media Associates here.

During the SMT, Ms. Cross, whose other credits include Melrose Place, The King of Queens and Everwood, discussed her struggle with debilitating migraines during her teen-age years and urged migraine sufferers to seek help and advice from experts.

The SMT reached 26 newscasts in markets like Los Angeles and Chicago as well as CNN.

KEF Media Associates (www.kefmedia.com), a leading video public relations firm headquartered in Atlanta, just celebrated its 20th anniversary. The firm produces and distributes video and audio news for a national roster of public relations and marketing clients. Principal services include satellite media tours; radio media tours; video news releases; audio news releases; B-roll; corporate video and public service announcements.

The company also produces Barbecue America, a nationwide cooking program aired on Public TV, and American News Network’s Consumer Edition, which reaches 77 million homes weekly.

KEF Media Associates Celebrates its 20th Anniversary

ATLANTA, April 2006 – KEF Media Associates, a leader in the sponsored news industry, hosted a 20th anniversary celebration on April 26th at its recently expanded headquarters in Atlanta. Dozens of leaders from the Atlanta public relations community attended. Read more...

Darryl Konter Joins KEF Media Associates

Award-winning television news veteran Darryl Konter has joined KEF Media Associates as director of media relations. Konter, formerly an executive producer for CNN, will direct the company’s media relations operation. “Darryl brings our clients deep editorial expertise and extensive media contacts throughout the broadcast news industry,” said Kevin Foley, president of KEF Media Associates.

Javier Robles Joins KEF Media Associates

Javier Robles, a native of Miami and a former news and sports producer for Univision and Telemundo, has joined KEF Media Associates. Robles, assistant vice president and director of Spanish-language media relations, will manage and advise KEF clients on all projects involving the Hispanic market.

Javier Robles, nacido en Miami y de gran trayectoria en los medios Hispanos en rubros de noticias y deportes en cadenas como Telemundo y Univision, se ha incorporado a KEF Media Associates. El Sr. Robles aconsejara y guiara a clientes de KEF en sus propuestas y proyectos de habla hispana, incluyendo su emisión de “alertas de noticias” y recorridos satelitales.

James Brams Joins KEF Media Associates

James O. Brams, a well-known Atlanta PR practitioner, has joined KEF Media as manager of sales and marketing, responsible for expanding the company’s client roster. Brams was recently with iCD Media; prior to joining iCD Media, he operated the MDS Atlanta bureau and also was a vice president at PR Newswire in New York. Brams has been a member of the Public Relations Society of America for 25 years, joined the Georgia Chapter-PRSA in 1991 and was awarded its prestigious Dyar Massey Award in 2003.

Coca-Cola Blak: Two Highly Successful B-rolls from KEF Media

KEF Media just completed two very successful B-roll projects for the introduction of Coke Blak. The first B-roll was the announcement of the product itself, its packaging and The Coca-Cola Company’s plans for Coke Blak. The second B-roll was centered on the product launch in supermarkets. Held in New York City’s Times Square and aptly named “Coke Blaks Out Times Square,” the promotion included releasing thousands of black and gold balloons as well as the giveaway of thousands of product samples. The B-rolls were created in conjunction with Heather Krug of Rogers and Cowan, the agency of record for Coke Blak introduction and launch.

Broadcast Outreach Helps Wendy's Overcome Crisis

When Wendy's faced the biggest crisis in the company's history in the spring of 2005 involving a false claim of food contamination, it turned to KEF Media. Through a strategic broadcast plan that included B-roll and live television interviews, more than 473,000,000 people across North America learned of Wendy's diligent efforts to resolve the issue and the company's ultimate vindication in the case.

Florida Tourism & KEF Media Team Up to Invite Visitors Back

Tourism is one of the nation's largest industries in Florida. When hurricanes struck the Sunshine State in 2004, tourism officials retained KEF Media to let the nation know that Florida was open for business and ready to receive visitors. Combined reach of satellite media tours and B-roll topped 10,000,000 viewers.

Coke Zero Reprises Historic "Teach the World" Campaign

The Coca-Cola Company launched the newest addition to its soft drink line up, Coca-Cola Zero, and KEF Media was there. With a variety of B-roll tactics that included an exclusive behind-the-scenes look at the recreation of the world-famous ”Hilltop” ad, 21,000,000 viewers discovered a new way to “chill.”

Cingular Rocks with Introduction of Cell Phone-iPod

Cellular telephone giant Cingular Wireless turned the cellular industry, well, on its ear, and nearly 30,000,000 people were listening. With the help of KEF Media, Cingular announced its newest product, a cell phone that also works as an iPod, generating more than $250,000 in advertising equivalency value.

Upper Deck Gives NFL Fans a Sneak Peek of Top Rookies

When NFL training camps open, fans of the league's 30 teams will get their first look at the top rookies, thanks to Upper Deck trading cards and KEF Media. Upper Deck stages photo shoots for trading cards. The rookies strike unique poses and KEF Media cameras capture the action for B-roll that's distributed to NFL markets and national media. Over the years, hundreds of millions of viewers have gotten a sneak-peek of the young players' first taste of true stardom.

Tim McGraw Encourages Music Lovers to Give Blood

In an incredibly successful KEF Media satellite media tour, country music superstar Tim McGraw joined forces with The American Red Cross and State Farm Insurance through the Neighbors Give Life Campaign to promote blood donations. Within a few hours, the musician completed more than 20 interviews that reached 16,000,000 viewers.

NASCAR Star Tony Stewart Helps Home Depot Go KaBoom!

One of NASCAR's top drivers, Tony Stewart, joined with his sponsor, The Home Depot, and KaBoom!, a non-profit organization, to announce the “Racing to Play” program, and KEF Media was there from the announcement throughout the 10-city playground build-outs. Through a 42-interview satellite and radio media tour, Stewart told nearly 23 million viewers about the initiative.