B-roll Packages

A variation of the traditional narrated video news release is known as B-roll, which is a VNR without narration.

This form of video publicity depends on high-impact, timely, newsworthy footage to get the attention of television news decision-makers.

Big events with celebrities, breakthrough technologies, and new product introductions are great candidates for B-roll.

B-roll works best when it is carefully and concisely edited. Accompanying interviews (sound bites) always follow the B-roll.