http://www.kefmedia.com The latest news from KEF Media Mon, 15 Jun 2009 15:30:10 EST en-us http://www.kefmedia.com/redesign/news/2009-biffle-scoff.html http://www.kefmedia.com/redesign/news/2009-biffle-scoff.html Mon, 15 Jun 2009 15:30:09 EST May 2009: KEF Media Associates conducted a SMT on behalf of Goodyear Tires which pitted NASCAR champ Greg Biffle against the 2007 Soap Box Derby Champion, 15-year-old Tyler Scoff, in the Goodyear Fuel Max Challenge. The Soap Box Derby challenge between the two champs was held at the Derby Downs Track in Akron, Ohio. Scoff's car and Biffle's car were equipped identically in every regard except for the tires. Weights were added so that each car's weight, including its driver, would be the same. Scoff's victory was attributed to the tires on her car - Goodyear's Fuel Max Tires. http://www.kefmedia.com/redesign/news/2009-obrien.html http://www.kefmedia.com/redesign/news/2009-obrien.html Mon, 15 Jun 2009 15:30:08 EST May 2009: KEF Media Associates conducted a SMT in New York City on behalf of Crayloa that featured star olympic decathlete Dan O'Brien. Dan was recently crowned the new King of Hopscotch, breaking the Guinness Book of World Records previously set record for the fastest game of hopscotch. Dan is helping to promote "The Crayola Outdoor Challenge", a nationwide initiative that encourages childeren to become engaged in creative outdoor play. http://www.kefmedia.com/redesign/news/2009-king-mcenroe-kournikova.html http://www.kefmedia.com/redesign/news/2009-king-mcenroe-kournikova.html Mon, 15 Jun 2009 15:30:07 EST May 2009: KEF Media Associates conducted a SMT on behalf of the United States Tennis Association to promote "Tennis Night in America", a campaign meant to encourage Americans of all ages to become involved in the sport of Tennis. Tennis great Anna Kournikova spoke about how tennis continues to gain in popularity and what a great way it is to stay in shape. Legends Billie Jean King and John McEnroe also brought attention to the sport of tennis by playing on a floating court on the Hudson River. The barge was docked at New York's Chelsea Pier. The Event was staged by the USTA. http://www.kefmedia.com/redesign/news/2009-chilli.html http://www.kefmedia.com/redesign/news/2009-chilli.html Mon, 15 Jun 2009 15:30:06 EST On April 23, 2009 the KEF Media team produced a successful Satellite and Radio Media tour for MS&L Atlanta on behalf of The Coca-Cola Company and Dasani brand water. The tour featured Grammy award winning superstar Chilli from the iconic group TLC. Chilli partnered with the Dasani brand to give women one of her staple beauty secrets: water. The tour was tied to Mother's Day, and the singer was available to discuss some of her thoughts about being a Mom and what she does to maintain a healthy lifestyle even with her very busy schedule. In addition, Chilli shared with viewers and listeners where they could go to win the ultimate Mother’s Day beauty and style experience, and win a trip to Atlanta to participate in a photo shoot with the star herself. http://www.kefmedia.com/redesign/news/2009-seles.html http://www.kefmedia.com/redesign/news/2009-seles.html Wed, 04 Mar 2009 10:00:00 EST On February 25th, 2009 KEF Media Associates conducted a SMT with tennis great Monica Seles on behalf of the United States Tennis Association to promote "Tennis Night in America". Monica officially retired from the circuit on Valentines Day 2008. She was elected to the International Tennis Hall of Fame earlier this year. While she no longer makes a living on the professional tour, Monica is still working to grow the game by teaming up with the USTA to spread the word that tennis is a great game for kids. http://www.kefmedia.com/redesign/news/2009-hunt.html http://www.kefmedia.com/redesign/news/2009-hunt.html Tue, 24 Feb 2009 11:00:00 EST On February 17, 2009, KEF produced a satellite media tour for Ketchum Public Relations on behalf of True North brand snacks, a division of Frito Lay. The tour featured Academy Award winning actress Helen Hunt, talking about the one minute commercial she directed for True North which was going to debut during the Academy Awards telecast on Februrary 22nd. The subject of the commercial was the winner of a national contest in which people were asked to submit their personal stories about following their passions and dreams---their “true north.” The winning story was submitted by Lisa Nigro, a former Chicago police officer who founded an operators the Inspiration Café; a restaurant that provides restaurant-style meals to the homeless in Chicago. Lisa was also part of the SMT. http://www.kefmedia.com/redesign/news/2009-troy.html http://www.kefmedia.com/redesign/news/2009-troy.html Sun, 01 Feb 2009 11:17:00 EST On January 27th, on behalf of The Coca-Cola Company, KEF Media Associates conducted a satellite media tour and b-roll feed featuring five-time Pro Bowler Troy Polamalu and NFL Legend ‘Mean’ Joe Greene. The Pittsburgh Steelers star safety is featured in Coca-Cola’s remake of the classic “Mean Joe Greene” commercial, one of the most memorable sports commercials of all time. Troy discussed why he decided to take on the classic commercial, how he and “Mean Joe Greene” are linked and how he felt going into the big game. Audience impressions for the broadcast campaign neared 100 million. http://www.kefmedia.com/redesign/news/2009-drew.html http://www.kefmedia.com/redesign/news/2009-drew.html Sun, 01 Feb 2009 11:16:00 EST Pro football superstar Drew Brees was the star of a SMT and B-roll promoting the Kellogg's Frosted Flakes® national sports field renovation program, the Earn Your Stripes™ initiative. The program was developed to enable kids to stay active and be their best on a proper playing field. Fifty fields across America will be renovated in 2009 to create better places for kids to stay active. The B-roll was videotaped at Lincoln Gardens Park in Tampa, Florida at the unveiling of a newly renovated football field. The SMT garnered 32 interviews in a 3 hour period. http://www.kefmedia.com/redesign/news/2009-ovie.html http://www.kefmedia.com/redesign/news/2009-ovie.html Sun, 01 Feb 2009 11:15:00 EST Fullback Ovie Mughelli of the Atlanta Falcons was our celebrity spokesperson for our January 28th 2009 KEF Media Co-op ” Media Tour “Big Game Entertaining.” Ovie shared favorite recipes that can make any tailgating party score big, including chili, spicy southern dogs, big game snackers and potato skins with all of the trimmings. http://www.kefmedia.com/redesign/news/2009-CES.html http://www.kefmedia.com/redesign/news/2009-CES.html Fri, 09 Jan 2009 11:45:00 EST Former child star and self-proclaimed computer geek Christopher Knight just led a highly successful co-op satellite media tour from the floor of the Consumer Electronics Show in Las Vegas. The entire SMT project was produced by KEF Media Associates. http://www.kefmedia.com/redesign/news/student-film.html http://www.kefmedia.com/redesign/news/student-film.html Fri, 01 Aug 2008 11:45:00 EST KEF Media Associates serves as executive producer of the Coca-Cola Environmental Heroes film, a project produced by three students from Georgia State University and student film makers from six other countries. http://www.kefmedia.com/redesign/news/beijing-2008.html http://www.kefmedia.com/redesign/news/beijing-2008.html Fri, 11 Jul 2008 11:45:00 EST KEF Media Associates, the Atlanta Broadcast PR Firm, has set up a temporary office in Beijing to help facilitate client activities in the upcoming Summer Olympics in August. http://www.kefmedia.com/redesign/news/hamm-twins.html http://www.kefmedia.com/redesign/news/hamm-twins.html Fri, 06 Jun 2008 11:45:00 EST On Tuesday, June 3rd, KEF Media conducted an SMT featuring Morgan and Paul Hamm – twins who are gymnasts and will be heading to the Summer Olympics. The Hamm twins spoke about how they are busy helping kids all over the world in a program aimed at teaching them teamwork and building life skills. It’s part of a unique international program called “Right to Play.” The SMT allowed viewers to find out more about the program and how they can help. The Hamm brothers also shared their hopes for winning in this year’s Olympics! http://www.kefmedia.com/redesign/news/beamon.html http://www.kefmedia.com/redesign/news/beamon.html Wed, 04 Jun 2008 11:00:00 EST On Monday, May 19th, KEF Media Associates conducted an SMT with Olympic Legend Bob Beamon. Bob barely qualified for the Olympics when he was 22, but he managed to shatter the world record at the time! The record that he shattered had been held by the first long jumper to reach 29 feet, a record that stood for 23 years! Bob, along with fellow Olympic legend Keri Strug, offered a preview of this year’s Olympics. http://www.kefmedia.com/redesign/news/vanderkaay.html http://www.kefmedia.com/redesign/news/vanderkaay.html Tue, 03 Jun 2008 10:00:00 EST Peter Vanderkaay, one of the greatest swimmers set to compete in this year’s Olympic Games shared with us how he manages to compete and win despite having asthma. Peter’s story illustrates how perseverance can overcome obstacles for those suffering from asthma, so that they no longer have to be left sitting on the sidelines. http://www.kefmedia.com/redesign/intern_opportunities.html http://www.kefmedia.com/redesign/intern_opportunities.html Mon, 10 Mar 2008 11:00:00 EST KEF Media has an unique opportunity for Summer Interns. http://www.kefmedia.com/co-op/ http://www.kefmedia.com/co-op/ Mon, 10 Mar 2008 10:00:00 EST KEF Media Associates is proud to announce that our co-op program is now in full swing. Many of you have requested that we offer this service and we have heard you. In response to the desire for economical group SMT's, we have created a dedicated staff to serve your needs.