Audio News Releases

And then there's the Audio News Release (ANR). When you need to deliver an exact message the same way every time, you need an ANR. We produce and package a news segment with scripted voice over that typically runs from 30 to 60 seconds.

And to make it even better, we've learned from years of experience that placing and measuring ANRs is tricky because there are so many stations out there these days. So rather than stick with the shotgun approach of scattering an ANR out to hundreds of stations and hoping for some editorial pickup, we work with major networks to buy air time adjacent to the network newscasts. And that means guaranteed airings. We have lots of packages to choose from so you can stay within your budget while targeting specific demographics.

And best of all - yes, it gets even better! - our ANRs are amazingly easy on your end. We script the piece, record your spokesperson over the phone, stream it to you for approval, and then get it on the radio and start sending you airings and reach reports. Fast, easy, effective.