Internet Media Tours

Internet Media Tours (IMTs) are one of the newer additions to our line-up. More and more people are turning to the internet every day as their primary source of news and information. And to meet the demand, more and more sites and blogs are appearing every day. From sites that appeal to the masses to niche blogs with small but incredibly dedicated audiences, there's something for everyone. And in the online world, it's all about putting your message in the places people want to see it - you've got to deliver it to them when and where they want it.

For an IMT, our media team hand selects websites for your project and sends individual, customized messages offering the interview. Relationships are key and we spend a lot of time browsing around, interacting online, and building rapport. Some companies discourage or even prohibit employees from surfing the web at work... we encourage it! For us, it's all part of the job.

During the actual tour, we tape the interview between the blogger/online media and your spokesperson and handle all the editing. Typically, we send embed code to the site to make it as turnkey and simple for them to participate as possible. But we're totally flexible and can send a different file type, or unedited footage, or whatever they need to post the interview. Other options include conducting the interview over Skype or structuring the piece so the website doesn't have to schedule someone to call in and ask the questions. Again, it's about meeting the needs of the online world and providing what they need to make it happen.