There’s something undeniably magical about fall—the crisp air, the explosion of color in the trees, and the cozy charm that only autumn can bring. For travel destinations, this season offers more than just a change in scenery. It presents a powerful marketing opportunity waiting to be seized.

Did you know that 65% of Americans are “chasing seasons,” and fall ranks as the most popular time to travel—beating out summer and spring?

People aren’t just looking for a getaway—they’re looking for an experience they can feel.

Autumn travel is all about emotional connection. Travelers are drawn to destinations that deliver that perfect "aah" moment: the first sip of hot cider on a brisk morning, a scenic drive framed by fiery foliage, or a harvest dinner under a canopy of stars.

Fall Experiences That Capture Media Gold

Want to make your fall campaign media-worthy? Focus on the details that make the season unforgettable:

• Fall-only events

  Harvest festivals, scenic train rides, leaf-peeping tours, and limited-time pop-up markets—experiences that only happen once a year are media catnip.

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These days, if you want to cut through the noise in the media, being authentic is the name of the game – corporate buzzwords just don't fly. So, getting your leaders out there as real thinkers isn't just a PR game anymore, it's a must do. While a well-crafted press release can still be a starting point, what really captures attention now are honest insights, stories that grab folks, and leaders they can actually connect with.

Thought leadership positions your executives as industry experts, building trust and credibility with your audience. It's about sharing unique perspectives, offering valuable insights, and leading conversations that matter. In fact, a recent report highlights that 99% of buyers consider thought leadership important in their decision-making process, with 66% stating they won't engage with providers who produce subpar thought leadership content.

Strategies to Elevate Executive Thought Leadership

1. Identify Your Niche: Focus on areas where your executive's expertise aligns with industry trends. Whether it's sustainable technology or digital transformation, find a niche that resonates.​
2. Be Consistent: Regularly share insights through blogs, social media, and speaking engagements. Consistency builds recognition and trust over time.​
3. Engage with Media: Offer expert commentary on relevant news stories. Journalists value authoritative voices that add depth to their reporting.​
4. Leverage Multiple Platforms: Utilize various channels—LinkedIn, podcasts, webinars—to reach diverse audiences. Tailor your message to fit each platform's unique format.​
5. Collaborate with PR Professionals: Partner with PR experts who can help craft your narrative, pitch to media outlets, and manage your public image effectively.​

I stumbled on Unrivaled while browsing HBO Max a month or so ago and was immediately captivated by its rapid rise and the strategic efforts behind its success.

Unrivaled, the pioneering women's 3-on-3 basketball league, has executed several impactful media relations strategies to elevate its profile and engage audiences effectively. Here are three notable initiatives:​

1. Comprehensive Media Day Rollout

Prior to its inaugural season, Unrivaled organized a meticulously planned media day, providing professional content that showcased players' personalities and stories. This approach humanized the athletes, making them more relatable and engaging to fans. The league's focus on in-depth storytelling across multiple national outlets ensured widespread media coverage, enhancing visibility and interest. ​

2. Strategic Broadcast Partnerships

Unrivaled secured a multi-year broadcasting agreement with TNT Sports, ensuring extensive coverage of over 45 games during its inaugural season. This partnership not only elevated the league's profile but also provided fans with consistent access to games, enhancing viewer engagement. The collaboration with a major network like TNT underscores Unrivaled's commitment to reaching a broad audience and legitimizing its presence in the sports industry. ​

In today's dynamic media landscape, effectively reaching your target audience requires innovative strategies. One such approach is the Satellite Media Tour (SMT), a powerful tool in public relations that enables brands to connect with multiple media outlets efficiently.

What is a Satellite Media Tour?

A Satellite Media Tour is a series of back-to-back interviews conducted from a single location, allowing a spokesperson to engage with television, radio, and online media outlets across the country. Traditionally, these tours were conducted via satellite from professional studios or on locations with limitations, but advancements in technology now allow remote broadcasts from virtually any location (Virtual Media Tours), including home offices or on-site venues.

Benefits of Satellite Media Tours

• Efficiency: SMTs enable a spokesperson to conduct multiple interviews in a short timeframe, maximizing outreach without the need for extensive travel.
• Cost-Effectiveness: By centralizing interviews, brands can save on travel and logistical expenses while still reaching a broad audience.
• Flexibility: Modern SMTs can be conducted from various locations, providing opportunities for creative and visually engaging backdrops that enhance storytelling.